{"id":25159,"date":"2026-04-09T13:45:06","date_gmt":"2026-04-09T06:45:06","guid":{"rendered":"https:\/\/cworks.id\/?p=25159"},"modified":"2026-04-09T13:45:06","modified_gmt":"2026-04-09T06:45:06","slug":"flyer-brochure-pamphlet-design-indonesia","status":"publish","type":"post","link":"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/","title":{"rendered":"Flyer, Brochure, and Pamphlet: Difference, Size, and How To Make"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Flyer_Brochure_and_Pamphlet_Design_in_Indonesia_Differences_Sizes_and_How_to_Make_Them\" >Flyer, Brochure, and Pamphlet Design in Indonesia: Differences, Sizes, and How to Make Them<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Flyer_Brochure_Pamphlet_and_Leaflet_%E2%80%94_Clear_Definitions\" >Flyer, Brochure, Pamphlet, and Leaflet \u2014 Clear Definitions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#What_Is_a_Flyer_Flyer_Adalah\" >What Is a Flyer (Flyer Adalah)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#What_Is_a_Brochure_Brosur_Adalah\" >What Is a Brochure (Brosur Adalah)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#What_Is_a_Pamphlet_Pamflet_and_Leaflet\" >What Is a Pamphlet (Pamflet) and Leaflet?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Standard_Sizes_for_Indonesian_Print_Collateral\" >Standard Sizes for Indonesian Print Collateral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Design_Principles_for_Effective_Print_Collateral\" >Design Principles for Effective Print Collateral<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Visual_Hierarchy_What_Gets_Read_First\" >Visual Hierarchy: What Gets Read First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Typography_for_Print\" >Typography for Print<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Colour_and_Brand_Consistency\" >Colour and Brand Consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#The_Call_to_Action_One_Instruction_Per_Piece\" >The Call to Action: One Instruction Per Piece<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#How_to_Create_a_Flyer_or_Brochure_Step-by-Step\" >How to Create a Flyer or Brochure: Step-by-Step<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Step_1_Choose_the_Right_Format_for_Your_Content\" >Step 1: Choose the Right Format for Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Step_2_Set_Up_Your_File_at_the_Correct_Specifications\" >Step 2: Set Up Your File at the Correct Specifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Step_3_Design_Proof_and_Print\" >Step 3: Design, Proof, and Print<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#What_Makes_Indonesian_Print_Collateral_Work_%E2%80%94_Evidence\" >What Makes Indonesian Print Collateral Work \u2014 Evidence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#What_is_the_difference_between_a_flyer_brochure_pamphlet_and_leaflet\" >What is the difference between a flyer, brochure, pamphlet, and leaflet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#What_are_the_standard_flyer_sizes_for_printing_in_Indonesia\" >What are the standard flyer sizes for printing in Indonesia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#How_much_does_flyer_and_brochure_printing_cost_in_Indonesia\" >How much does flyer and brochure printing cost in Indonesia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/cworks.id\/id\/flyer-brochure-pamphlet-design-indonesia\/#What_file_format_should_I_submit_to_the_printer_for_a_flyer_or_brochure\" >What file format should I submit to the printer for a flyer or brochure?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Flyer_Brochure_and_Pamphlet_Design_in_Indonesia_Differences_Sizes_and_How_to_Make_Them\"><\/span>Flyer, Brochure, and Pamphlet Design in Indonesia: Differences, Sizes, and How to Make Them<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><strong>A flyer is a single-sheet promotional document printed on one or both sides \u2014 the simplest and most affordable print format. A brochure (brosur) is a folded, multi-panel document with more space for information. A pamphlet (pamflet) is an unbound multi-page document covering a single topic. A leaflet is a small single-sheet document, typically smaller than A5. Each serves a distinct communication purpose and follows different size and print specifications.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-25162 size-large\" src=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3498-1024x559.avif\" alt=\"Flyer brochure pamphlet difference Perbandingan flyer, brosur, pamflet, dan leaflet sebagai format cetak pemasaran\" width=\"800\" height=\"437\" title=\"\" srcset=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3498-1024x559.avif 1024w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3498-300x164.avif 300w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3498-768x419.avif 768w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3498-18x10.avif 18w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3498.avif 1408w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>A <strong>flyer<\/strong> is a single-sheet document \u2014 the fastest to produce, cheapest to print, and most appropriate for time-sensitive promotions and events<\/li>\n<li>A <strong>brochure (brosur)<\/strong> is a folded document with multiple panels \u2014 appropriate for product catalogues, service overviews, and any communication requiring more than one page of information<\/li>\n<li><strong>Visual hierarchy<\/strong> on print collateral must account for reading distance and scanning behaviour \u2014 a flyer viewed at arm&#8217;s length needs a different hierarchy than a brochure read at a desk<\/li>\n<li><strong>Print specifications (DPI and bleed)<\/strong> are non-negotiable \u2014 artwork submitted at incorrect resolution or without bleed will produce poor print quality or require reprinting<\/li>\n<li>Every effective piece of print collateral has a single <strong>call to action (CTA)<\/strong> \u2014 one instruction that tells the reader what to do after reading<\/li>\n<li>Consistent <strong>brand identity<\/strong> across flyer, brochure, poster, and digital materials builds recognition that compounds with every new exposure \u2014 off-brand print collateral wastes the distribution budget that delivers it<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Flyer_Brochure_Pamphlet_and_Leaflet_%E2%80%94_Clear_Definitions\"><\/span>Flyer, Brochure, Pamphlet, and Leaflet \u2014 Clear Definitions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Indonesian business owners and marketing teams frequently use the terms flyer, brosur, pamflet, and leaflet interchangeably \u2014 but each refers to a distinct print format with different production costs, information capacity, and use cases. Using the right format for the right communication goal reduces waste and improves response rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_a_Flyer_Flyer_Adalah\"><\/span>What Is a Flyer (Flyer Adalah)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <strong>flyer<\/strong> is a single sheet of paper printed on one or both sides, typically A5 (148\u00d7210mm) or A4 (210\u00d7297mm), designed to be handed out, displayed on a notice board, or distributed door-to-door. It is the most commonly produced print format for Indonesian SMEs because it is fast to design, inexpensive to print in small quantities, and requires no folding or binding.<\/p>\n<p>The appropriate use cases for a flyer are time-sensitive: a one-day sale, a new menu launch, an upcoming event, a seasonal promotion. Flyers are not appropriate for comprehensive product information, company overviews, or any content that requires more than two or three key messages \u2014 the single-sheet constraint forces editorial discipline that is a feature of the format, not a limitation to work around.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_a_Brochure_Brosur_Adalah\"><\/span>What Is a Brochure (Brosur Adalah)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <strong>brochure (brosur)<\/strong> is a folded document that creates multiple panels from a single sheet. The most common fold formats are bi-fold (one fold, four panels), tri-fold (two folds, six panels), and Z-fold (accordion-style, six or more panels). The folded format gives the designer a natural sequence \u2014 the cover, the interior spread, and the back panel \u2014 which mirrors how a reader moves through the content.<\/p>\n<p>Brochures are appropriate for content that requires sequential reading: a service package explanation, a product catalogue with multiple items, a property development overview, or a company capability statement. The additional panels allow for photography, pricing tables, testimonials, and detail that a flyer cannot accommodate without becoming cluttered.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_a_Pamphlet_Pamflet_and_Leaflet\"><\/span>What Is a Pamphlet (Pamflet) and Leaflet?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <strong>pamphlet (pamflet)<\/strong> is an unbound, multi-page booklet \u2014 typically 4 to 16 pages, staple-bound or folded \u2014 covering a single topic in depth. In Indonesia, pamphlets are most common in educational, government, health communication, and religious contexts. A retail business producing a seasonal catalogue in pamphlet format is less common but appropriate for brands with large product ranges.<\/p>\n<p>A <strong>leaflet<\/strong> is a small, typically A6 (105\u00d7148mm) or DL (99\u00d7210mm) single-sheet document \u2014 smaller than a standard flyer, designed for insertion into envelopes, product packaging, or distribution at small-format events. Pharmacy product inserts, restaurant table cards, and hotel amenity cards are common leaflet applications in the Indonesian market.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Standard_Sizes_for_Indonesian_Print_Collateral\"><\/span>Standard Sizes for Indonesian Print Collateral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The table below covers the standard sizes used by Indonesian print suppliers for each format. Always confirm dimensions with your specific printer before finalising artwork \u2014 size tolerances vary between suppliers.<\/p>\n<table>\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Standard Size<\/th>\n<th>Finish Size (with bleed)<\/th>\n<th>Common Use<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Flyer A5<\/td>\n<td>148 \u00d7 210 mm<\/td>\n<td>154 \u00d7 216 mm<\/td>\n<td>Events, promotions, menus<\/td>\n<\/tr>\n<tr>\n<td>Flyer A4<\/td>\n<td>210 \u00d7 297 mm<\/td>\n<td>216 \u00d7 303 mm<\/td>\n<td>Detailed promotions, price lists<\/td>\n<\/tr>\n<tr>\n<td>Leaflet DL<\/td>\n<td>99 \u00d7 210 mm<\/td>\n<td>105 \u00d7 216 mm<\/td>\n<td>Envelope inserts, rack cards<\/td>\n<\/tr>\n<tr>\n<td>Leaflet A6<\/td>\n<td>105 \u00d7 148 mm<\/td>\n<td>111 \u00d7 154 mm<\/td>\n<td>Table cards, packaging inserts<\/td>\n<\/tr>\n<tr>\n<td>Bi-fold Brochure A4<\/td>\n<td>210 \u00d7 297 mm (open)<\/td>\n<td>216 \u00d7 303 mm<\/td>\n<td>Company profiles, service overviews<\/td>\n<\/tr>\n<tr>\n<td>Tri-fold Brochure A4<\/td>\n<td>210 \u00d7 297 mm (open)<\/td>\n<td>216 \u00d7 303 mm<\/td>\n<td>Product catalogues, tourism, property<\/td>\n<\/tr>\n<tr>\n<td>DL Tri-fold<\/td>\n<td>297 \u00d7 210 mm (open)<\/td>\n<td>303 \u00d7 216 mm<\/td>\n<td>Rack display brochures, menus<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The 3mm bleed added to all dimensions above is the industry standard for Indonesian commercial printing \u2014 artwork must extend 3mm beyond the trim edge on all sides to prevent white edges appearing after cutting. For detailed print specification guidance that applies across all large-format print, see our article on <a href=\"https:\/\/cworks.id\/x-banner-design-indonesia\/\">x banner design and print specifications<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-25164 size-large\" src=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3499-1024x559.avif\" alt=\"A clean educational diagram showing different print marketing material sizes arranged by scale: A4 flyer, A5 flyer, DL leaflet, A6 leaflet, and tri-fold brochure. Each shown as a flat rectangle with proportional sizing. Minimal flat design style. White background with light grey outlines. Professional graphic design educational illustration. No text labels.\" width=\"800\" height=\"437\" title=\"\" srcset=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3499-1024x559.avif 1024w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3499-300x164.avif 300w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3499-768x419.avif 768w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3499-18x10.avif 18w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3499.avif 1408w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Design_Principles_for_Effective_Print_Collateral\"><\/span>Design Principles for Effective Print Collateral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Visual_Hierarchy_What_Gets_Read_First\"><\/span>Visual Hierarchy: What Gets Read First<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Print collateral is consumed in a specific sequence: the reader&#8217;s eye moves to the largest visual element first, then to the highest-contrast text element, then scans supporting information in order of visual weight. <strong>Visual hierarchy<\/strong> is the deliberate arrangement of these elements to ensure the most important information \u2014 the offer, the event name, the key benefit \u2014 is seen first regardless of how much time the reader spends with the piece.<\/p>\n<p>For a promotional flyer, the hierarchy is typically: hero image or graphic \u2192 headline \u2192 price or offer \u2192 supporting detail \u2192 call to action. For a tri-fold brochure, the hierarchy operates at two levels: the cover panel must function as a standalone flyer (attracting enough attention to make the reader open it), and the interior spread then delivers the full information sequence. As the <a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/visual-hierarchy\" target=\"_blank\" rel=\"noopener nofollow\">Interaction Design Foundation&#8217;s visual hierarchy research<\/a> establishes, size is the most powerful hierarchy signal \u2014 readers process size differences before colour, position, or weight.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Typography_for_Print\"><\/span>Typography for Print<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Typography on print collateral follows the same principles as poster design but with additional constraints imposed by the smaller formats. On an A5 flyer, body text below 9pt becomes difficult to read comfortably. On a DL leaflet, body text below 8pt is effectively unreadable for any audience over 40. The practical minimum for body text in Indonesian print collateral is 9pt for any format smaller than A4 \u2014 and this minimum must be tested in a physical proof, not on screen.<\/p>\n<p>Use <a href=\"https:\/\/fonts.google.com\" target=\"_blank\" rel=\"noopener nofollow\">Google Fonts<\/a> to identify typefaces with strong legibility at small sizes. Variable-weight fonts (those with multiple weight options) are particularly useful for print collateral because they allow you to establish a clear headline-to-body hierarchy without switching typeface families \u2014 using Bold or ExtraBold for headlines and Regular or Light for body text within the same typeface creates visual coherence that multiple typefaces rarely achieve.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-25165 size-large\" src=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3500-718x1024.avif\" alt=\"Contoh desain flyer promosi dengan hierarki visual yang jelas untuk bisnis Indonesia\" width=\"718\" height=\"1024\" title=\"\" srcset=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3500-718x1024.avif 718w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3500-210x300.avif 210w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3500-768x1095.avif 768w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3500-8x12.avif 8w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3500.avif 864w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Colour_and_Brand_Consistency\"><\/span>Colour and Brand Consistency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every piece of print collateral is a <strong>brand identity<\/strong> touchpoint \u2014 an opportunity to reinforce recognition or to undermine it. Flyers and brochures produced in off-brand colours, using typefaces that do not match the website or signage, or with a logo in an incorrect proportional version, actively erode the brand recognition built by every previous touchpoint. This is not a theoretical concern \u2014 it is a documented commercial risk for Indonesian businesses that produce high volumes of promotional material across multiple suppliers without centralised brand control.<\/p>\n<p>The practical solution is a one-page brand reference document \u2014 sometimes called a brand style guide or brand cheat sheet \u2014 that specifies the exact CMYK colour values, approved typefaces, minimum logo sizes, and clear space rules to be provided to every printer, designer, or in-house team member producing brand materials. For <a href=\"https:\/\/www.pantone.com\/color-systems\/pantone-color-systems-explained\" target=\"_blank\" rel=\"noopener nofollow\">Pantone colour<\/a> users, specifying Pantone values alongside CMYK ensures colour consistency across different printing technologies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Call_to_Action_One_Instruction_Per_Piece\"><\/span>The Call to Action: One Instruction Per Piece<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The single most common failure in Indonesian promotional print design is the absence of a clear <strong>call to action<\/strong>. A flyer that lists a business&#8217;s products and contact number but does not tell the reader what to do next \u2014 &#8220;Order via WhatsApp&#8221;, &#8220;Visit Us This Weekend&#8221;, &#8220;Scan for Today&#8217;s Menu&#8221; \u2014 is a missed conversion at every distribution point.<\/p>\n<p>Every piece of print collateral must answer the question: what should the reader do immediately after reading this? The answer becomes the CTA, and the CTA must be the most visually distinct text element on the page after the headline. A contrasting colour block, a button shape, or a significantly larger type size all signal to the reader that this is the action they should take. A phone number in the same size and colour as the surrounding body text is contact information \u2014 it is not a call to action.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_Flyer_or_Brochure_Step-by-Step\"><\/span>How to Create a Flyer or Brochure: Step-by-Step<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Choose_the_Right_Format_for_Your_Content\"><\/span>Step 1: Choose the Right Format for Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The format decision determines everything that follows. If your content fits on one or two panels \u2014 a single promotion, a menu, an event announcement \u2014 choose a flyer. If your content requires sequential reading across three to six panels \u2014 a service explanation, a product range, a company overview \u2014 choose a tri-fold or bi-fold brochure. If you are trying to fit six panels of content onto a flyer because it is cheaper to produce, you will end up with a piece that communicates nothing clearly. The format must fit the content, not the budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_Your_File_at_the_Correct_Specifications\"><\/span>Step 2: Set Up Your File at the Correct Specifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create your design file at the correct finished size plus 3mm bleed on all four sides. Set the colour mode to CMYK \u2014 not RGB. Set the resolution to 300 DPI for A5 and smaller formats, 200\u2013300 DPI for A4. For brochures, set up each panel as a separate artboard at the individual panel size \u2014 not the full open sheet \u2014 so each panel can be checked independently. See <a href=\"https:\/\/helpx.adobe.com\/illustrator\/using\/color.html\" target=\"_blank\" rel=\"noopener nofollow\">Adobe&#8217;s colour and file specification guide<\/a> for the technical setup in Illustrator or InDesign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Design_Proof_and_Print\"><\/span>Step 3: Design, Proof, and Print<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For non-designers, <a href=\"https:\/\/www.canva.com\/create\/brochures\/\" target=\"_blank\" rel=\"noopener nofollow\">Canva&#8217;s brochure maker<\/a> provides Indonesian-language templates for tri-fold, bi-fold, and single-sheet formats with correct size presets and bleed guidelines included. Export as PDF (Print) with bleed marks included \u2014 not as JPG or PNG, which do not preserve bleed settings. Always request a physical proof from your printer before approving a full print run \u2014 colour on screen and colour on paper are never identical, and a proof prevents the most expensive reprinting scenarios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25166 size-large\" src=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3501-1024x559.avif\" alt=\"Brochure design\" width=\"800\" height=\"437\" title=\"\" srcset=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3501-1024x559.avif 1024w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3501-300x164.avif 300w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3501-768x419.avif 768w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3501-18x10.avif 18w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3501.avif 1408w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_Indonesian_Print_Collateral_Work_%E2%80%94_Evidence\"><\/span>What Makes Indonesian Print Collateral Work \u2014 Evidence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Physical print collateral retains measurable effectiveness in Indonesian markets despite the dominance of digital channels. According to <a href=\"https:\/\/www.shutterstock.com\/blog\/brochure-design-tips\" target=\"_blank\" rel=\"noopener nofollow\">Shutterstock&#8217;s brochure design research<\/a>, print materials with consistent brand colours and a single clear call to action generate significantly higher response rates than those with inconsistent visual identity or multiple competing CTAs \u2014 a finding consistent with the design principles above.<\/p>\n<p>For Indonesian businesses, print collateral plays a specific role in the customer journey that digital channels do not replicate: the physical hand-off. A flyer pressed into a potential customer&#8217;s hand at a market, a brochure left on a table at a meeting, or a leaflet inserted into a delivery package creates a tangible brand interaction that digital impressions cannot match. The challenge is ensuring that tangible interaction communicates quality \u2014 a poorly designed or poorly printed piece signals the opposite of the impression the business intends to create.<\/p>\n<p>The print collateral that produces the best results for Indonesian businesses shares consistent characteristics: one clear message per piece, a dominant visual element that attracts attention at a distance, brand-consistent colours and typography, and a CTA that tells the reader exactly what to do next. These principles apply to a IDR 500,000 flyer print run at a local Alfamart print shop and to a IDR 15,000,000 brochure produced for a property development launch. For a complete overview of how print design principles connect to your broader visual identity, our article on <a href=\"https:\/\/cworks.id\/poster-design-examples-indonesia\/\">poster design examples<\/a> covers the shared principles across formats.<\/p>\n<p>For brands building a consistent print collateral system \u2014 logo, colour, typography, and layout applied consistently across flyer, brochure, poster, and signage \u2014 our <a href=\"https:\/\/cworks.id\/services\/branding-design\/\">branding and visual identity services<\/a> establish the design system that makes every future print piece faster, cheaper, and more effective to produce.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25168 size-large\" src=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3502-1024x559.avif\" alt=\"a tri-fold brochure, an A5 flyer, a DL leaflet, and a business card \" width=\"800\" height=\"437\" title=\"\" srcset=\"https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3502-1024x559.avif 1024w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3502-300x164.avif 300w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3502-768x419.avif 768w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3502-18x10.avif 18w, https:\/\/cworks.id\/wp-content\/uploads\/2026\/04\/IMG_3502.avif 1408w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"rank-math-faq\">\n<div class=\"rank-math-faq-item\">\n<h3 class=\"rank-math-faq-title\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_a_flyer_brochure_pamphlet_and_leaflet\"><\/span>What is the difference between a flyer, brochure, pamphlet, and leaflet?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-faq-answer\">\n<p>A flyer is a single sheet printed on one or both sides \u2014 the simplest format for quick promotions. A brochure (brosur) is a folded document with multiple panels, providing more space for product or service information. A pamphlet (pamflet) is a thin unbound booklet covering one topic in depth, commonly used for educational or health communication. A leaflet is a small sheet \u2014 typically A6 or DL \u2014 designed for insertion into packaging or envelopes. Choose the format based on the amount of content and your communication goal.<\/p>\n<\/div>\n<\/div>\n<div class=\"rank-math-faq-item\">\n<h3 class=\"rank-math-faq-title\"><span class=\"ez-toc-section\" id=\"What_are_the_standard_flyer_sizes_for_printing_in_Indonesia\"><\/span>What are the standard flyer sizes for printing in Indonesia?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-faq-answer\">\n<p>The most common standard flyer sizes in Indonesia are A5 (148\u00d7210mm) and A4 (210\u00d7297mm). A5 flyers are more economical to print in larger quantities and easy for recipients to carry. A4 flyers provide more space for images and text, suited to promotions with product detail or price lists. Always add a 3mm bleed on all sides when preparing print files \u2014 artboard becomes 154\u00d7216mm for A5 and 216\u00d7303mm for A4. Confirm dimensions with your printer before starting the design.<\/p>\n<\/div>\n<\/div>\n<div class=\"rank-math-faq-item\">\n<h3 class=\"rank-math-faq-title\"><span class=\"ez-toc-section\" id=\"How_much_does_flyer_and_brochure_printing_cost_in_Indonesia\"><\/span>How much does flyer and brochure printing cost in Indonesia?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-faq-answer\">\n<p>Flyer and brochure printing costs in Indonesia vary by size, material, and quantity. A5 glossy art paper flyers: IDR 300\u2013800 per sheet for a quantity of 500 \u2014 the more you print, the lower the per-unit cost. A4 tri-fold brochures: IDR 1,500\u20134,000 per sheet for a quantity of 500. Digital print shops offer competitive pricing for small quantities. Offset printing for quantities above 1,000 sheets produces significantly lower per-unit costs. Always request a physical proof before approving a full print run.<\/p>\n<\/div>\n<\/div>\n<div class=\"rank-math-faq-item\">\n<h3 class=\"rank-math-faq-title\"><span class=\"ez-toc-section\" id=\"What_file_format_should_I_submit_to_the_printer_for_a_flyer_or_brochure\"><\/span>What file format should I submit to the printer for a flyer or brochure?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-faq-answer\">\n<p>Most Indonesian print shops accept PDF (high resolution with bleed embedded), CDR (CorelDRAW \u2014 the dominant format at local print shops), AI (Adobe Illustrator), or high-resolution JPG at minimum 300 DPI. PDF with embedded bleeds is the safest universal format. Convert all fonts to outlines (curves) before submitting to prevent font substitution errors. Colour mode must be CMYK \u2014 not RGB \u2014 so printed colours match what you see on screen during design.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr \/>\n<p>The choice between a flyer, brochure, pamphlet, or leaflet is ultimately a content decision: how much information needs to be communicated, in what sequence, and to a reader with how much time and motivation to engage. The design principles \u2014 visual hierarchy, typographic legibility, brand consistency, and a single clear call to action \u2014 apply equally across all four formats and across every budget level.<\/p>\n<p>CWORKS designs flyers, brochures, and print collateral suites for Indonesian businesses \u2014 delivering print-ready files to your printer&#8217;s specifications with brand-consistent colour, typography, and layout. If you have a print brief or want to discuss which format best suits your communication goal, <a href=\"https:\/\/cworks.id\/contact-us\/\">get in touch with the CWORKS team<\/a> for a free initial conversation.<\/p>\n<p><!-- ============================================================ FAQ SCHEMA \u2014 Paste into Custom HTML block at bottom of post OR paste directly via Classic Editor > Text tab at end of content\nValidate at: https:\/\/search.google.com\/test\/rich-results\n============================================================ --><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"@id\": \"https:\/\/cworks.id\/flyer-brosur-pamflet-desain-indonesia\/#faqpage\",\n  \"url\": \"https:\/\/cworks.id\/flyer-brosur-pamflet-desain-indonesia\",\n  \"name\": \"Flyer, Brosur, dan Pamflet: Perbedaan, Ukuran, dan Cara Membuat\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the difference between a flyer, brochure, pamphlet, and leaflet?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"A flyer is a single sheet for quick promotions. A brochure is a folded document with multiple panels for product or service information. A pamphlet is a thin unbound booklet for in-depth single-topic communication. A leaflet is a small sheet (A6 or DL) for insertion into packaging or envelopes. Choose the format based on content volume and communication goal.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the standard flyer sizes for printing in Indonesia?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Standard flyer sizes in Indonesia are A5 (148\u00d7210mm) and A4 (210\u00d7297mm). Always add a 3mm bleed on all sides \u2014 artboard becomes 154\u00d7216mm for A5 and 216\u00d7303mm for A4. Confirm dimensions with your printer before starting the design.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How much does flyer and brochure printing cost in Indonesia?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"A5 glossy art paper flyers: IDR 300\u2013800 per sheet for a quantity of 500. A4 tri-fold brochures: IDR 1,500\u20134,000 per sheet for a quantity of 500. Offset printing for quantities above 1,000 sheets produces lower per-unit costs. Always request a physical proof before approving a full print run.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What file format should I submit to the printer for a flyer or brochure?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Indonesian print shops accept PDF (high resolution with bleed), CDR (CorelDRAW), AI (Adobe Illustrator), or JPG minimum 300 DPI. PDF with embedded bleeds is the most universal format. Convert all fonts to outlines before submitting. Colour mode must be CMYK not RGB.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flyer, Brochure, and Pamphlet Design in Indonesia: Differences, Sizes, and How to Make Them A flyer is a single-sheet promotional document printed on one or both sides \u2014 the simplest and most affordable print format. A brochure (brosur) is a folded, multi-panel document with more space for information. A pamphlet (pamflet) is an unbound multi-page document covering a single topic. A leaflet is a small single-sheet document, typically smaller than A5. Each serves a distinct communication purpose and follows different size and print specifications. Key Takeaways A flyer is a single-sheet document \u2014 the fastest to produce, cheapest to print, and most appropriate for time-sensitive promotions and events A brochure (brosur) is a folded document with multiple panels \u2014 appropriate for product catalogues, service overviews, and any communication requiring more than one page of information Visual hierarchy on print collateral must account for reading distance and scanning behaviour \u2014 a flyer viewed at arm&#8217;s length needs a different hierarchy than a brochure read at a desk Print specifications (DPI and bleed) are non-negotiable \u2014 artwork submitted at incorrect resolution or without bleed will produce poor print quality or require reprinting Every effective piece of print collateral has a single call to action (CTA) \u2014 one instruction that tells the reader what to do after reading Consistent brand identity across flyer, brochure, poster, and digital materials builds recognition that compounds with every new exposure \u2014 off-brand print collateral wastes the distribution budget that delivers it Flyer, Brochure, Pamphlet, and Leaflet \u2014 Clear Definitions Indonesian business owners and marketing teams frequently use the terms flyer, brosur, pamflet, and leaflet interchangeably \u2014 but each refers to a distinct print format with different production costs, information capacity, and use cases. Using the right format for the right communication goal reduces waste and improves response rates. What Is a Flyer (Flyer Adalah)? A flyer is a single sheet of paper printed on one or both sides, typically A5 (148\u00d7210mm) or A4 (210\u00d7297mm), designed to be handed out, displayed on a notice board, or distributed door-to-door. It is the most commonly produced print format for Indonesian SMEs because it is fast to design, inexpensive to print in small quantities, and requires no folding or binding. The appropriate use cases for a flyer are time-sensitive: a one-day sale, a new menu launch, an upcoming event, a seasonal promotion. Flyers are not appropriate for comprehensive product information, company overviews, or any content that requires more than two or three key messages \u2014 the single-sheet constraint forces editorial discipline that is a feature of the format, not a limitation to work around. What Is a Brochure (Brosur Adalah)? A brochure (brosur) is a folded document that creates multiple panels from a single sheet. The most common fold formats are bi-fold (one fold, four panels), tri-fold (two folds, six panels), and Z-fold (accordion-style, six or more panels). The folded format gives the designer a natural sequence \u2014 the cover, the interior spread, and the back panel \u2014 which mirrors how a reader moves through the content. Brochures are appropriate for content that requires sequential reading: a service package explanation, a product catalogue with multiple items, a property development overview, or a company capability statement. The additional panels allow for photography, pricing tables, testimonials, and detail that a flyer cannot accommodate without becoming cluttered. What Is a Pamphlet (Pamflet) and Leaflet? A pamphlet (pamflet) is an unbound, multi-page booklet \u2014 typically 4 to 16 pages, staple-bound or folded \u2014 covering a single topic in depth. In Indonesia, pamphlets are most common in educational, government, health communication, and religious contexts. A retail business producing a seasonal catalogue in pamphlet format is less common but appropriate for brands with large product ranges. A leaflet is a small, typically A6 (105\u00d7148mm) or DL (99\u00d7210mm) single-sheet document \u2014 smaller than a standard flyer, designed for insertion into envelopes, product packaging, or distribution at small-format events. Pharmacy product inserts, restaurant table cards, and hotel amenity cards are common leaflet applications in the Indonesian market. Standard Sizes for Indonesian Print Collateral The table below covers the standard sizes used by Indonesian print suppliers for each format. Always confirm dimensions with your specific printer before finalising artwork \u2014 size tolerances vary between suppliers. Format Standard Size Finish Size (with bleed) Common Use Flyer A5 148 \u00d7 210 mm 154 \u00d7 216 mm Events, promotions, menus Flyer A4 210 \u00d7 297 mm 216 \u00d7 303 mm Detailed promotions, price lists Leaflet DL 99 \u00d7 210 mm 105 \u00d7 216 mm Envelope inserts, rack cards Leaflet A6 105 \u00d7 148 mm 111 \u00d7 154 mm Table cards, packaging inserts Bi-fold Brochure A4 210 \u00d7 297 mm (open) 216 \u00d7 303 mm Company profiles, service overviews Tri-fold Brochure A4 210 \u00d7 297 mm (open) 216 \u00d7 303 mm Product catalogues, tourism, property DL Tri-fold 297 \u00d7 210 mm (open) 303 \u00d7 216 mm Rack display brochures, menus The 3mm bleed added to all dimensions above is the industry standard for Indonesian commercial printing \u2014 artwork must extend 3mm beyond the trim edge on all sides to prevent white edges appearing after cutting. For detailed print specification guidance that applies across all large-format print, see our article on x banner design and print specifications. Design Principles for Effective Print Collateral Visual Hierarchy: What Gets Read First Print collateral is consumed in a specific sequence: the reader&#8217;s eye moves to the largest visual element first, then to the highest-contrast text element, then scans supporting information in order of visual weight. Visual hierarchy is the deliberate arrangement of these elements to ensure the most important information \u2014 the offer, the event name, the key benefit \u2014 is seen first regardless of how much time the reader spends with the piece. For a promotional flyer, the hierarchy is typically: hero image or graphic \u2192 headline \u2192 price or offer \u2192 supporting detail \u2192 call to action. For a tri-fold brochure, the hierarchy operates at two levels: the cover panel must function as a standalone<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99,95],"tags":[564,520,563,565],"class_list":["post-25159","post","type-post","status-publish","format-standard","hentry","category-graphic-design","category-design","tag-brochure","tag-design","tag-flyer","tag-pamphlet"],"acf":[],"_links":{"self":[{"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/posts\/25159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/comments?post=25159"}],"version-history":[{"count":7,"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/posts\/25159\/revisions"}],"predecessor-version":[{"id":25172,"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/posts\/25159\/revisions\/25172"}],"wp:attachment":[{"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/media?parent=25159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/categories?post=25159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cworks.id\/id\/wp-json\/wp\/v2\/tags?post=25159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}