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Rebranding Indonesia’s Pioneer Appraisal Consulting Firm


KJPP ASR is a professional consulting firm specializing in Valuation and Property Economics. As one of the pioneers in the appraisal field, their highly professional consultants possess the knowledge and experience to provide clients with comprehensive studies for various corporate needs, including Going Public, Financing, Mergers and Acquisitions, Transfer of Ownership (Sale/Purchase), Insurance, and Property Accounting.



Established in the 1980s, KJPP ASR has retained its original logo for over three decades. They realized their logo felt outdated, so they entrusted us to modernize their brand image through a new logo design.


The result of our work is the modernization of the KJPP ASR brand identity which is reflected in their new logo as well as holiday greetings and tangible elements such as letterheads, business cards, and other related materials. We also developed their website to complete their rebranding journey.

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