
X Banner Design: Sizes, Examples, and Design Tips for Indonesia
X Banner Design in Indonesia: Sizes, Examples, and Design Tips That Get Results An x banner is a freestanding retractable display banner mounted on an X-shaped aluminium stand, commonly used at trade shows, retail stores, and corporate events in Indonesia. The standard size is 60×160 cm. Design files should be prepared at 1:1 scale, 100–150 DPI for large-format print, with a minimum 3mm bleed on all sides and all text at least 1.5 cm from the edge. Key Takeaways The standard Indonesian x banner size is 60×160 cm — confirm with your printer before finalising artwork as sizing varies between suppliers Print resolution (DPI) for large-format banners should be 100–150 DPI at actual print size — not the 300 DPI required for small-format print Visual hierarchy is the most critical design principle for x banners — a viewer standing two to three metres away has three seconds to read your message A strong call to action (CTA) — one clear instruction in large type — is the single element most commonly missing from ineffective banner designs Brand identity consistency between your x banner and your other marketing materials is what makes a display feel professional rather than improvised Graphic design for large-format print follows different rules from digital design — colours shift between screen and print, and fonts that look sharp on screen can become unreadable at banner scale What Is an X Banner and When Should You Use One? An x banner — also called a standing banner or pull-up banner — is a lightweight, portable display that consists of a printed fabric or synthetic banner stretched across an X-shaped stand. The stand folds flat for transport and sets up without tools in under a minute, which makes x banners one of the most practical promotional display formats for Indonesian businesses operating across multiple locations or events. Common use cases in Indonesia include trade show booths, bank branch displays, restaurant entrance promotions, product launches, wedding and event backdrops, retail point-of-sale displays, and seminar registration desks. The format’s combination of visibility, portability, and low cost makes it the default choice for Indonesian SMEs and enterprise brands alike when they need a professional-looking display without a significant budget. Understanding x banner design properly sits within the broader discipline of graphic design for promotional materials — the same principles that govern poster, flyer, and packaging design apply here, adapted for the specific constraints of a tall, narrow, freestanding format viewed from a distance. See our breakdown of poster design examples in Indonesia for how these principles apply across related formats. X Banner Standard Sizes in Indonesia Indonesian print suppliers offer x banners in several standard sizes. The table below covers the most commonly available options and their primary use cases. Size Dimensions Best For Viewing Distance Standard 60 × 160 cm Most indoor events, retail, registration desks 1–3 metres Wide Standard 80 × 180 cm Trade show booths, larger retail spaces 2–4 metres Narrow 45 × 150 cm Tight spaces, corridor displays, wayfinding 1–2 metres Large 80 × 200 cm Exhibition halls, outdoor covered areas 3–5 metres Always confirm the exact dimensions with your chosen printer before finalising artwork. Size tolerances vary between suppliers, and a file prepared for one supplier’s 60×160 cm template may not fit another’s stand correctly. Most Indonesian print suppliers provide a downloadable template file — use it rather than building your own artboard from scratch. How to Design an X Banner That Works: 5 Principles 1. Lead with Visual Hierarchy — One Message Per Banner The most common x banner design failure in Indonesia is trying to communicate too much. A banner viewed from two metres away by a person walking past has approximately three seconds of attention. In that time, the viewer can absorb one headline, one supporting image, and one action. Everything beyond that competes with itself and reduces the impact of the most important elements. Visual hierarchy on an x banner should follow a clear sequence from top to bottom: brand or logo at the top (recognition), hero image or visual in the middle (emotion and context), headline claim below the image (value proposition), and call to action at the bottom (next step). This sequence matches natural eye movement on a tall vertical format — from the anchoring brand mark at eye level downward to the actionable instruction. According to Google’s Material Design typography guidelines, effective visual communication requires a minimum of three distinct type sizes to establish hierarchy — a principle that applies directly to banner design. On a 60×160 cm banner, use at minimum: a headline at 80–120pt, a subheading at 40–60pt, and body or contact detail text at 24–36pt. Anything smaller than 24pt at banner scale is effectively invisible to viewers at normal viewing distances. 2. Prepare Files at the Correct Print Resolution The most technically damaging mistake in x banner design is preparing artwork at screen resolution (72 DPI) rather than print resolution. The correct specification for large-format print is different from small-format print — a fact that trips up designers accustomed to preparing A4 flyers or business cards. For a 60×160 cm x banner, prepare your artwork at 100–150 DPI at actual print size (1:1 scale). At this size and viewing distance, 150 DPI is indistinguishable from 300 DPI to the human eye — but a 300 DPI file at banner scale would be enormous and impractical to work with. If you are working at reduced scale (for example, 1:4 at 15×40 cm), multiply your target DPI accordingly — 150 DPI at 1:4 scale means 600 DPI in the working file. Adobe’s print resolution guide covers the relationship between image size, resolution, and output quality in detail. For x banner files, save as CMYK colour mode — not RGB, which is optimised for screen — as most Indonesian print suppliers use CMYK presses and RGB files will produce unexpected colour shifts on output. 3. Colour Consistency: Screen vs. Print Colours rendered on a screen (RGB) and colours produced




